Facts & Figures is a pocket-size brochure containing data about Penn Medicine, including information about new facilities and statistics about its economic impact, our workforce, and the student community. The most impactful part of this project was capturing major accomplishments that had both local and global impacts. We celebrated the opening of the Pavilion — our new hospital that opened in October 2021. The hospital took years of comprehensive configuration for training and construction and transformed how our staff can deliver care with state-of-the-art technology. In the brochure, we also featured the development and distribution of COVID-19 vaccines, highlighting the mRNA technology that serves as the foundation of the Pfizer/BioNTech and Moderna vaccines — pioneered by two Penn researchers. The mRNA-based vaccines were administered not only at a local level at community vaccination clinics but also around the world.

Project Highlights

Won Bronze in the 2023 GIA Awards for Excellence in the Single or Special Issues category in Print and Digital Publishing

Cross-department collaborations with Creative Services, Public Relations, Chief Executive Officer, and everything in-between

Designed for the user in both print and digital by including QR codes for more information and an Adobe Express version for digital distribution

User-friendly design with dimensions perfectly fitting in our medical staff's lab coat pockets

Let's connect!

Jersey Born, Philly Based
Email: hello@k-line-design.com
Instagram: @k.line_design

© Kelly Lineman 2023 Graphic Designer

"It's supposed to be hard. If it was easy, everyone would do it. The hard is what makes it great"— Jimmy Dugan, A League of Their Own, 1992