American Heartland is an eco-friendly, customizable cereal that is made from farm fresh ingredients grown throughout the United States. There are four steps to building the cereal: a base (grains), and three add-ins (dried fruits, nuts, and treats). American Heartland utilizes social media to connect with their consumers and offer discount incentives. By using the tag, #AmericanHeartland on Instagram, consumers interact with the brand by sharing recipes, using the containers in innovative ways, or participating in contests.
— ART DIRECTION: Dermot Mac Cormack —
— PHOTOGRAPHED BY: Austen Michael Hart —
— PROGRAMS USED: Adobe Illustrator & InDesign —